Junior to Mid Digital Marketing and Content Specialist | Fixed Dayshift and Weekends Off | Hybrid - Makati
Philippines
Full Time
Mid Level
ZigZag is looking for Junior to Mid Digital Marketing and Content Specialist to join our team!
*You must be willing to work on a hybrid setup: 4x onsite in Makati, 1 day work from home
*This is a full-time employment: with gov't-mandated benefits + paid leaves + 13th Month + Christmas Bonus
*Salary up to Php55k!
We are seeking a results-driven Digital Marketing Specialist to develop and execute online advertising campaigns aimed at generating high-quality leads. This role focuses on driving traffic and conversions through website and social media platforms, closely monitoring the return on marketing investment.
Key Responsibilities:
Requirements / Skills
Non-Negotiable Requirements
Experience Level
Tools / Platforms
Additional Technical Expectations
Culture Fit Traits
*You must be willing to work on a hybrid setup: 4x onsite in Makati, 1 day work from home
*This is a full-time employment: with gov't-mandated benefits + paid leaves + 13th Month + Christmas Bonus
*Salary up to Php55k!
We are seeking a results-driven Digital Marketing Specialist to develop and execute online advertising campaigns aimed at generating high-quality leads. This role focuses on driving traffic and conversions through website and social media platforms, closely monitoring the return on marketing investment.
Key Responsibilities:
- Plan, create, and manage targeted digital advertising campaigns across social media and website channels.
- Optimise campaigns to maximise lead generation and conversion rates.
- Monitor and analyse key performance indicators, including cost per lead, lead-to-customer conversion rates, and value of closed deals.
- Report on marketing spend effectiveness, ensuring alignment with revenue goals.
- Collaborate with sales teams to refine lead quality and feedback loops for campaign improvement.
- Conduct A/B testing and utilise analytics tools to enhance campaign performance.
- Stay up-to-date with digital marketing trends, tools, and best practices.
Requirements / Skills
Non-Negotiable Requirements
- Strong experience in Lead Generation (primary KPI of the role)
- Hands-on experience in SEO (Search Engine Optimization)
- Experience managing digital advertising campaigns (Google Ads / Social Media Ads)
- Ability to create and optimize landing pages
- Basic website editing skills
- Strong reporting skills with performance analysis and recommendations
- Self-driven and proactive (A-team mentality)
Experience Level
- Mid-level to Specialist level
- Preferably 2–4+ years of digital marketing experience
- Proven track record in driving measurable leads and conversions
Tools / Platforms
- SEO tools (e.g., Google Analytics, Search Console, SEM tools)
- Paid Ads platforms (Meta, Google Ads, etc.)
- CRM experience (Company uses COPPA – easy to learn)
- Basic graphic design tools (Canva, Adobe, or similar)
Additional Technical Expectations
- Ability to create marketing graphics (e.g., edit house/solar images with promotional overlays)
- Ability to create short marketing videos
- Experience in preparing performance reports with actionable insights
Culture Fit Traits
- Passion for renewable energy
- Problem-solver mindset
- Self-initiative and accountability
- Dedicated to achieving KPIs
- Prepared and detail-oriented
- Strong communication skills
ZigZag is committed to building a diverse, inclusive, and equitable workplace. We believe that talent knows no borders, and we welcome individuals from all backgrounds to help us shape the future of work. Guided by transparency and agility, we foster an environment where everyone is valued and empowered to thrive.
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